This December, we proudly announced our 2025 Color of the Year, “Cherry Glaze,” a warm and inviting red that exudes energy and a sense of strength and determination. This vivid shade immediately draws attention, enveloping spaces with warmth while inspiring confidence. As red is one of the most prominent colors in the visible spectrum, “Cherry Glaze” enables impactful color and design across myriad applications.

The psychology of color and its relevance to design trends

Our Color of the Year selection is more than just a shade that stands out—it represents the essence of a global mood and attitude. Chosen through a combination of in-depth research and analysis, “Cherry Glaze” reflects the psychological undercurrents of our collective culture. Colors are not only aesthetically appealing but also have profound emotional impacts. This year’s selection exemplifies a color that symbolizes determination, passion and vitality as we approach 2025.

In selecting “Cherry Glaze,” we also see a color that will inspire designers, creators and consumers worldwide to incorporate its bold, invigorating hue into their own projects. Whether applied in home interiors, industrial design or fashion, this color will carry an energetic, optimistic message that transcends geographic boundaries.

A color for the times

“Cherry Glaze” is designed to inspire confidence, create memorable impressions and infuse energy to spaces and products.

• RGB: 160,60,79
• Hex: #A03C4F
• Fan deck and code: NCS 2070-R10B

A global celebration of color

At Vibrantz, we take pride in our global approach to color. We know that color is a universal language that transcends borders, which is why we’ve developed complementary Color of the Year palettes for key regions, including North America, Latin America, Europe, and Asia Pacific. Each of these regional palettes features “Cherry Glaze” at its core, surrounded by complementary hues that reflect regional design preferences and cultural nuances. These palettes highlight Vibrantz’s ability to tailor color solutions to diverse markets, demonstrating our commitment to global innovation and our role as a leader in the science of color.

How we choose a Color of the Year

As a leading global colorants supplier, Vibrantz is committed to staying ahead of market trends. Our expert teams are immersed in the world of color every day, providing custom color matches, technical support, product recommendations and robust colorant databases for customers.

The selection of our Color of the Year is an extensive process rooted in research, analysis and collaboration. By examining global cultural shifts, consumer behavior, and design trends across industries, we identify a color that resonates universally. Our team also delves into the psychology of color, exploring its emotional impact and how it shapes design on a global scale. This thoughtful approach ensures the chosen hue captures both current trends and the deeper emotional pulse of society.

Partner with our color science experts

Our global teams work globally with customers to create tailored solutions that enhance their competitive edge. By assessing customers’ current color space and recommending the best colorant ranges, Vibrantz helps bring innovative and eco-conscious designs to life.

Infuse your designs, products and spaces with the energy of “Cherry Glaze.” Discover its potential to inspire bold statements in 2025 by visiting vibrantz.com.

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While corrosion cannot be entirely eliminated, it can be significantly mitigated through the use of anticorrosive coatings. These essential coatings provide protection by forming a barrier between metal surfaces and corrosive environments, and can be enhanced with increased barrier protection, sacrificial protection and inhibitive protection.

A cornerstone of durable industrial coatings

Anticorrosive pigments are essential components in protective coatings, safeguarding metal surfaces from deteriorating. By inhibiting corrosion, anticorrosive coatings extend the lifespan of structures and machinery.

A key advantage of specialty anticorrosive pigments is their ability to enhance coating performance with fewer layers. Traditional coatings often require multiple coats to achieve the desired protection, leading to increased material usage and higher costs. Anticorrosive pigments mean fewer coats are needed to provide better protection. This reduces paint usage, energy consumption and labor costs, making them a more sustainable option.

Meeting the growing demand for durable, eco-friendly coatings

The increasing use of anticorrosive pigments is driven by the growing demand for durable, eco-friendly coatings that meet stricter environmental regulations and performance standards. Key trends include the shift toward zinc-free alternatives, the development of fewer-layer coating systems, and a focus on sustainability by reducing the environmental impact of coatings. As industries seek to extend the lifespan of their assets while minimizing costs and environmental footprint, anticorrosive pigments are becoming an essential component of modern coating systems.

For more than 50 years, Vibrantz has provided a diverse range of non-toxic, universal anticorrosive pigments. Our Nubirox series offers sustainable solutions designed to significantly extend the lifespan of metals and reduce long-term costs. From traditional zinc-phosphate pigments to high-performing modified phosphates and specialty zinc-free products, our pigments are compatible with both solvent- or water-based systems.

Vibrantz expands anticorrosive capacity at Romania facility

As part of our ongoing commitment to innovation and sustainability, Vibrantz recently expanded its production capabilities for anticorrosive pigments at our plant in Doicesti, Romania. This project will double our global anticorrosive pigment specialties production and enable us to meet the growing demand for high-quality, environmentally friendly pigments that extend the life of industrial coatings and reduce the overall environmental impact.

We have successfully produced our zinc-free Nubirox 301 and 302 products at the new facility since opening a few months ago and are well underway to ramp up production. This expansion is driven by our commitment to meet growing global demand for high-quality, zinc-free anticorrosives, ensuring we continue to deliver cutting-edge solutions for corrosion protection across industries.” – Miguel Angel de la Fuente, Plant Manager, Romania

Durability meets sustainability through optimal production

Anticorrosive pigments play a crucial role in promoting sustainable coatings practices. By enhancing coating durability, they reduce repainting frequency, thereby conserving resources and minimizing waste.

Our expanded production capacity in Romania allows for more efficient pigment production. We can now produce various pigments simultaneously, reducing total waste, cleaning times and water usage. This aligns with Vibrantz’s commitment to continuously seek ways to improve our processes and become a sustainable, world-class organization.

As the demand for sustainable and durable coatings continues to grow, our expanded production capabilities in Romania position us to better serve our customers. We are proud to contribute to a more sustainable future through our innovative anticorrosive pigments.

Explore our range of anticorrosive pigments and discover how they can enhance the durability and sustainability of your products.

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Recently, regulatory frameworks like The German Printing Ink Ordinance have become crucial drivers for innovation within the ink and packaging industry. These regulations are aimed at ensuring materials used in printing, particularly those with direct contact, meet stringent safety and sustainability standards. Europe remains at the forefront of this movement, mandating higher purity and safety levels for pigments used in food packaging and other sensitive applications. This push toward sustainability and safety has prompted significant advancements in the industry, leading to the development of innovative solutions that not only comply with these regulations but also enhance product performance. 

Ensuring food safety with organic pigments 

Organic azo pigments play a crucial role in the development of high-quality inks, particularly for applications involving direct and indirect food contact. These pigments offer the much sought-after color vibrancy, transparency, stability and gloss. The use of organic azo pigments however may result in inks containing harmful contaminants, such as primary aromatic amines (PAAs) that occur in azo pigments and potentially pose a health risk if they migrate into food from colored packaging and napkin materials. There is therefore a continuous drive to develop high-purity organic azo pigments for companies to produce and use inks that not only deliver superior visual appeal but also meet stringent regulatory requirements, reflecting a commitment to both consumer safety and environmental sustainability.

Vibrantz is a leading global supplier of specialty high-performing organic azo pigments that impart transparency and high tinting strength to establish the most vivid shades for inks applications, as well as high performance azo pigments for coatings and plastics.

Lysopure’s high chemical purity helps keep food packaging safe 

In response to the increasingly stringent regulatory changes, Vibrantz launched Lysopure Yellow 1317C, an organic azo pigment with the highest purity profile available on the market, to minimize the risk of potential exposure to harmful substances. This globally available product is specifically designed for food and sensitive applications, ensuring it meets and exceeds the rigorous standards set by European authorities. The purity of Lysopure Yellow 1317C not only guarantees compliance with the German Printing Ink Ordinance but also assures customers of its safety and reliability for use in both direct and indirect food contact.

The range of pure pigments used in Lysopure is based on a strict selection of raw materials, advanced processing techniques and an internal quality control process performed on every batch. We check each batch for PAAs, polychlorinated biphenyls (PCBs) and non-intentionally added substances (NIAS) in the final pigment. Also, Vibrantz validates in-house its novel products internally for regulation compliancy by quantifying the amount of trace impurities transferred into the food via dedicated food-contact simulation tests (e.g. EN 645) and quantification by high-tech equipment. The Lysopure range is therefore ideal for use in tissue ink and bakery paper and can be used in various ink applications where the purity profile is of concern, such as indirect and direct food contact packaging, non-woven materials and a series of plastic applications.

Superior performance with sustainability in mind 

Lysopure Yellow 1317C is particularly recommended for multicolor printing processes such as CMYK, resulting in inks that produce stunning, true-to-life prints. This makes it an ideal choice for food packaging where visual appeal is crucial.

In addition to its superior color performance, Lysopure Yellow 1317C is designed with sustainability in mind. The pigment is derived from organic sources, aligning with the growing demand for eco-friendly products in the market. Its production process minimizes environmental impact, reflecting our commitment to sustainable practices. By choosing Lysopure Yellow 1317C, companies can not only improve the aesthetic quality of their packaging but also contribute to a more sustainable future. 

As the industry continues to evolve under the influence of stringent regulations and growing consumer awareness, Vibrantz remains committed to push the boundaries of what is possible in ink and pigment technology. With its unparalleled purity, vibrant color performance and sustainable credentials, Lysopure Yellow 1317C is poised to make a significant impact on the ink and packaging industry.

Explore our expansive range of pigments in our product guide and on our website here. 

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Architects, builders and urban planners seek eco-friendly solutions that address the escalating demand for cooling while mitigating the environmental impact of traditional approaches. Innovative technologies like near infrared (NIR) reflective pigments and dispersions, or “cool colors,” are increasingly utilized in building and construction design to significantly reduce the amount of heat absorbed by structures, lessening the reliance on AC systems. 

Sustainable solutions for urban living 

By mitigating the absorption of solar radiation in comparison with other pigments in same color space, these colors reduce the impact of the urban heat island effect, a phenomenon where urban areas experience higher temperatures than surrounding rural areas. The vast expanses of concrete, asphalt and other heat-absorbing dark surfaces prevalent in cities primarily cause this effect. This excess heat can lead to various issues, including increased energy consumption for cooling, elevated air pollution levels and discomfort for residents.  

Incorporating cool colors into building exteriors and urban infrastructure can help create a more comfortable and healthier urban environment for residents. Additionally, cooler surfaces can help lower AC demands, decreasing greenhouse gas emissions associated with energy production. As cities grapple with rising temperatures and the challenges of climate change, integrating cool colors into urban landscapes is a simple yet impactful strategy to enhance sustainability and resilience. 

Achieve cooler temperatures without compromising aesthetics or performance 

Beyond energy efficiency, cool colors also improve the durability of exterior coatings in buildings, roofs, pavement and cement. Enhanced protection against thermal stress ensures building and construction materials maintain their aesthetic appeal for over time, reducing the need for frequent maintenance. This translates into cost savings and a longer life span for building exteriors and materials, aligning with the growing demand for sustainable building practices. 

At the core of cool colors are NIR pigments and dispersions designed to reflect a higher percentage of sunlight compared to traditional coatings. This innovative approach to color science maximizes energy efficiency and empowers architects and designers with a wide range of design possibilities. 

Enhance energy efficiency with Vibrantz’s cool colors 

Vibrantz is a leading supplier of “cool colors” –– NIR reflective pigments and dispersions designed to help lower heat absorption of building exteriors to improve energy efficiency​. Our cool colors are proven to: 

• Improve building efficiency by up to 20% 
• Reduce AC consumption, lowering energy bill costs 
• Increase the durability of exterior materials 

In addition to exteriors, our cool colors are commonly used in coatings for roofs, walls, asphalt and cement materials. As primary contact points with sunlight and heat, these materials are critical for implementing energy-efficient solutions in urban environments with hotter climates. 

Our team of color scientists offers technical support through formulation development, testing capabilities and customized energy savings estimation tools. 

A multifaceted solution for a sustainable future 

Cool colors cater to a more environmentally responsible building and construction industry and ushers in a future when energy-efficient buildings become the norm. The adoption of cool colors not only addresses the challenges posed by the increasing demand for cooling systems but also paves the way for a more sustainable future. Contact us to learn more about the impact cool colors can have on sustainable building practices.  

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Last December, we announced our 2024 Color of the Year “Foggy Forest” – a tranquil grey-green hue that aims to reflect some of the calmness and rejuvenation often found in nature. This organic shade can easily be used in a variety of architectural and industrial paints and coatings applications, helping to create peaceful and relaxing spaces.

Daily, our cross-functional teams are immersed in color trends as we provide custom color matches, technical support, product recommendations and construct colorant databases for customers. Our annual color selection process includes thoughtful consideration and trend analysis, and is a wonderful example of the Vibrantz purpose in action as our team remains committed to bringing color, performance and vibrancy to life.

What does Foggy Forest represent?

Our 2024 Color of the Year ’Foggy Forest’ is a calming shade that represents well-being and restoration, both important as we enter a new year filled with possibility.

• Name: Foggy Forest
• sRGB: 105, 125, 109
• Hex: #697D6D

Foggy Forest joins other earthy hues as a favored shade for 2024

Earthy hues similar to Foggy Forest are increasingly prevalent in consumer products. Automotive, fashion, recreation and interior design industries identify this soothing, green as a cozy neutral complement to the outdoor landscape.

Many color thought leaders have included green hues in their 2024 trend predictions, including:

• Major paint supplier Dutch Boy labeled the deep olive shade “ironside” the 2024 Color of the Year
• Popular interior design resources like House Beautiful list warm earthy color palettes and shades of green violets as a top architectural paint trend
• Style influencers featured earthy hues as a bold and empowering trend as deep green colors take center stage.

How we choose a Color of the Year

As a leading global colorants supplier, we aim to predict color trends for the markets we serve. Our cross-functional teams are immersed in the world of color trends every day as we provide custom color matches, technical support, product recommendations and construct colorant databases for our customers. We take current styles into account as we predict how hues and undertones will develop and adapt to future movements.

Below are our complementary Color of the Year palettes for North America, Latin America, Europe and Asia Pacific to better represent its global customer base. With each utilizing a “Foggy Forest” base, the four unique palettes will represent trending colors prevalent in their respective regions.

Partner with our color science department

Staying on trend in the decorative market is critical for paints, coatings and thermoset plastics producers. We work globally with our customers and color merchandising providers to create solutions to best fit their needs by assessing customers’ current color space and recommending the best colorant ranges.

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In the pigment world, chrome oxide green is one of the most stable and versatile green hues woven into countless everyday items. This inorganic pigment is characterized by its stunning, opaque and rich green color. It is a multifaceted pigment that mirrors the beauty of the natural world, while providing additional performance advantages and camouflage properties.

A durable pigment that delivers

The shift toward more sustainable automotive and industrial coatings, plastics and building materials has increased the demand for inorganic pigments that provide a greater benefit than the simple coloration of a formulation. Inorganic pigments like chrome oxide green also impact physical properties of the paint or coating during application and throughout the product lifecycle. They are more stable against harsh environmental and chemical conditions, while offering lower production costs.

• Color stability: Chrome oxide green is celebrated for its exceptional color stability. It is highly resistant to light and temperature changes, making it an ideal choice for outdoor applications and long-lasting artistic creations.
• Opacity: This pigment is renowned for its impressive opacity. It can easily cover underlying surfaces, making it a popular choice in the world of paint, ceramics and plastics.
• Chemical resistance: Chrome oxide green boasts improved chemical resistance. It can withstand exposure to acids and alkalis, ensuring its longevity in various environments.
• Durability: Due to its durability and resistance to fading, it is commonly used in applications where colorfastness is essential.

The endless versatility of chrome oxide green

Chrome oxide green, with its remarkable color stability, opacity and versatility, continues to be a favorite in various industries, including:

• Paints and coatings: Chrome oxide green’s color stability and opacity make it ideal for artists and industrial applications alike.
• Plastics: The plastic industry uses this pigment for coloring a range of products, from toys and household items to automotive parts.
• Ceramics: Used to produce various shades of green in pottery and decorative items, chrome oxide green is preferred for its ability to withstand high firing temperatures.
• Glass: Chrome oxide green is utilized in glass manufacturing to produce distinctive green hues in glassware and stained glass.
• Art: Many artists prefer chrome oxide green for its vivid, long-lasting color in oil and watercolor paints and is often used for landscapes, foliage and other green elements in paintings.

Your reliable pigments partner for chrome oxide green and beyond

Customers today have endless color options, and Vibrantz helps expand what’s possible with our expansive pigment portfolio. Our technical expertise, coupled with the world’s most extensive pigment offering, gives customers peace of mind and design freedom for any project. 

For more than 40 years, Vibrantz has provided various markets with a reliable suite of chrome oxide green pigments offering an olive-green shade that is opaque to visible light with high near-infrared (NIR) reflectance. Properties include ease of dispersion with excellent dimensional stability, resulting in no warping or shrinkage.

Vibrantz’s chrome oxide green (PG17) recommended pigments include:

• Nubicrom 02 – Highly micronized/high dispersibility chrome oxide green with a yellowish shade
• SMM Series – Micronized chrome oxide greens
• S Series – Basic chrome oxide green for general applications

Vibrantz is the leading global supplier with the largest portfolio of inorganic pigments and a strong player in specialized organics. the largest portfolio of inorganic pigments and a strong player in specialized Organics Our high-performing inorganic color pigments are custom formulations that outperform alternative technologies in opacity, ease of dispersion, high heat fastness and chemical resistance with no bleeding or pigment migration. Their overall durability and resistance to harsh environmental conditions make our inorganic pigments ideal for any demanding application.

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As a leading global color solutions provider, Vibrantz has been involved in the development of color tinting systems for decades. In addition to supplying the paints and coatings industry’s most diverse range of liquid colorants and dry pigments, we provide software solutions that solve customers’ toughest challenges. Color tinting systems are incredibly important and our software solutions are relied upon the world over to help customers expand what’s possible.

The shift toward cloud-based solutions 

Color tinting systems have evolved from manual pigment mixing to advanced computerized dispensing. Early systems eliminated the difficult process of hand mixing pigments, while later developments incorporated computer technology, enabling accurate color formulation and analysis. This progression has enhanced the industry’s capacity for color accuracy, convenience and personalization, making color tinting systems an integral part of modern paint and coatings practices.

In recent years, the industry’s shift toward cloud-based tinting software has allowed paint companies to centralize data, share knowledge easily between stores and better connect with existing systems.

Innovatint – The industry’s benchmark for integrated tinting

Quality control and color matching are critical components when producing colorants for the coatings and thermoset plastics industries. Since its inception more than 20 years ago, our Innovatint software solution has become the benchmark for managing point-of-sale (POS) integrated software tinting in the paints and coatings industry. It’s functional, easy to use, has a robust interface and is built to achieve greater color accuracy, speed and service of tinted paints, which is important as retailers supply on-demand paint to end users.

Comprehensive suite of services

Innovatint 4 – our fourth generation of the software – is a one-stop-shop solution tailored to meet the needs of individual customers. From increasing productivity and cutting costs, improving store connectivity and helping tap into customer trends, Innovatint 4 provides a comprehensive suite of services unique to alternative tinting systems. The software can integrate with a variety of third-party applications, including ERP systems, e-commerce platforms and PowerBI for statistical analysis. This provides a seamless way to connect Innovatint solutions with existing tools and systems, helping streamline workflows and improve efficiency.

Our latest software optimizations include order sending to tinting machine via web browser, connectivity to Vibrantz’s Pearls dispenser and the industry’s first total solar reflectance (TSR) matching module. The TSR module is useful for architectural coatings, where color matching is critical for achieving energy-efficient building designs.

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At Vibrantz, we are experts at translating what is taking place in our global culture through the language of color. Not only is it reflected in our purpose to “bring color, performance and vibrancy to life”, but we are the largest global producer of colorants and color systems. Our pigment, dispersion and colorant technologies lead the way in serving the paints, coatings, thermoset plastics and construction markets. Our products color the world we live in, and our dedicated color science team is instrumental in collaborating with customers to predict trends and solve customers’ most complex color and appearance challenges.

Color predictions shape purchasing behavior.

Every year, leading forecasting groups, colorant producers and paint suppliers pave the way for consumer trends across industries like fashion, interior design and packaging, setting the tone for the upcoming year through Color of the Year predictions. Vibrantz’s Color Solutions team releases a global Color of the Year each winter as part of our ongoing work to promote and meet future customer demands by identifying and staying ahead of market trends and encouraging broader and varied use of color in paints, coatings and thermoset plastics markets.

Last December, we announced our 2023 Color of the Year prediction “Approaching Dawn” – a violet hue ideal for subtle accents or bold statements in architectural and industrial paints and coatings applications.

“Through thoughtful consideration and trend analysis, our team enjoys choosing a Color of the Year as a magnifying glass on what’s happening in society. As a globally recognized visual language, color is a powerful communication tool and can influence buying behavior across all industries. It’s a rewarding exercise to lead the conversation when it comes to identifying global similarities for certain palettes and hues and helping customers bring these trends to life.”

– Katelyn Bevilacqua, color scientist at Vibrantz.

What does Approaching Dawn represent?

Our 2023 Color of the Year Approaching Dawn is a vibrant violet hue that imparts a sense of hope and inspiration. Emerging on the heels of a pandemic, a complicated supply chain and looming economic pressure, Approaching Dawn exudes strength and stability while remaining calming and optimistic. It is imaginative and creative but also denotes serenity and balance.

• Name: Approaching Dawn
• sRGB: 92, 76, 128
• Hex: #564C7F
• Code: VE 59-A

Approaching Dawn joins other violet hues as a dominant shade for 2023.

Mid way through the year, violet hues similar to Approaching Dawn are increasingly prevalent in consumer products. Automotive, fashion, recreation and interior design industries commonly utilize this red-shade, chromatic violet as a complementary accent to muted shades or as a bold expression.

Many color thought leaders have included purple hues in their 2023 trend predictions, including:

• WSGN, a trend forecasting site, labeled “digital lavender” the 2023 Color of the Year
• Popular interior design resources like Good Housekeeping and Homes & Gardens Magazine listed violets as a top architectural paint trend
• Style influencers like Marie Claire featured lavender as a popular shade for spring and summer, and purple has dominated the red carpet at various award shows, including the Golden Globes

How we choose a Color of the Year.

As a leading global colorants supplier, we aim to predict color trends for the markets we serve. Our cross-functional teams are immersed in the world of color trends every day as we provide custom color matches, technical support, product recommendations and construct colorant databases for our customers. We take current styles into account as we predict how hues and undertones will develop and adapt to future movements.

As we expanded our global footprint as Vibrantz, we created regional Color of the Year palettes for North America, Latin America, Europe and Asia Pacific to better represent the regions we serve. With each utilizing our “Approaching Dawn” base, the four unique palettes represent trending colors prevalent in their respective regions.

Work hand in hand with our color science department.

Staying on trend in the decorative market is critical for paints, coatings and thermoset plastics producers. We work globally with our customers and color merchandising providers to create solutions to best fit their needs by assessing customers’ current color space and recommending the best colorant ranges to expand color options.

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Pearls is the coatings industry’s first and only volumetrically dosed tinting system of solid colorants designed for use in waterborne architectural and industrial applications. This patented technology gives colorant companies a glimpse into the future of point-of-sale tinting. Pearls is uniquely positioned to offer sustainability and performance advantages all while streamlining the tinting process.

Several benefits rolled into one technology

An accurate, low-maintenance tinting concept that is easy to use and saves money

Pearls simplifies the colorant process by reducing the need for additional additives, minimizing the general impact on important properties of the end-use paint. Solid colorants will not dry out, thicken or sediment, even with low colorant consumption, increasing shelf life substantially even after being in the dispenser.

Due to their solid form and low dusting properties, Pearls are cleaner and more user-friendly than competing technologies, and the packaging is 100% recyclable.

Pearls innovation gains momentum at the European Coatings Show

After years of development and testing, Vibrantz officially introduced this disruptive technology at the European Coatings Show (ECS) in March 2023 in Nuremburg, Germany. Over the course of three days, hundreds of attendees gathered to watch machine demonstrations and learn about Pearls unique advantages. Our technical team was available to share insight, prove ease of use and answer any questions surrounding the latest innovation.

“We were thrilled to introduce this highly anticipated technology to ECS attendees. Our team has worked diligently to bring the Pearls concept to life, and we look forward to partnering with coatings customers to help them realize the unique sustainability, performance and cost advantages of this technology.”

Barry Misquitta, President, Color Solutions

Learn more about Pearls

As we continue to make Pearls available industry-wide, we’re showcasing the technology at upcoming industry events around the globe. Contact pearls@vibrantz.com or visit our landing page to learn more.

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